and promotion are key areas for any self-employed
creative professional. In the music business it has been
traditional to provide a 'showreel' to showcase talent
and experience, usually in the form of an audio CD. The
challenge was how to stand out from the crowd by taking
this one step further.
record producer David Hentschel, who has worked with some
of the best in the business including Elton John, Paul McCartney,
George Harrison, Genesis and Queen,
turned to the Mac OS X version of MovieWorks Plus as his multimedia
authoring tool of choice for creating a themed high-impact
Click images to view a larger version
most of David's time is spent in the recording studio,
he does have a parallel career in technology - primarily
software design, programming and "anything
to do with computers". Amongst other outlets,
he used these talents to develop his own website.
In his presentation project David wanted to carry through
the visual theme of his website, but develop it further
by incorporating extra features and content which are
not suited to web delivery. An interactive DVD-ROM was
the only way to go....
sketching out his ideas, and to help in deciding which
authoring tools he would use, David prioritized what he needed
to incorporate in his project.
large high quality audio and video files
on-screen text often synchronized to music
email and weblinks
final piece of the puzzle was that the whole project
needed to be built and ready for deployment as quickly
as possible. David takes up the story:
"I looked at
all the other software available for authoring my project
and found each package wanting due to either inadequate
features, unnecessary complexity, unreliability, steep
learning curves or prohibitive cost. 'Time is money'
- a cliché but
true, and I needed to turn this project around fast.
After a quick web search, I came upon MovieWorks Plus.
Literally within minutes of downloading the demo I was
authoring. MovieWorks Plus is so intuitive and includes all
the tools I needed in one very user-friendly package.
All this for $49? Wow!"
presentation opens with a high speed eye-catching graphic
animation, created in Flash and imported as a QuickTime
movie into MovieWorks Plus.
"From the outset
I wanted make the DVD feel familiar to people who
had visited my website",
here you are taken to a series of menu pages or scenes,
each containing text buttons which link to lower level
menus whose text links in turn link to the content
pages. Every page has a 'back' button to return to
the previous page.
wanted the navigation scheme to be familiar to any
user, so that they can concentrate on the content
rather than how to find it", says David. "With
the scene linking capabilities of MovieWorks Plus, this was
Click images to view larger versions
first page is the Main Menu. There are links to David's
biographical section 'About Me', a 'Records' section containing
full length versions of songs he has worked on, a 'Movies'
section containing video clips of movies he has composed
for, and finally a 'More' section containing other snippets
of interest. Each menu is underscored by ambient music
themed throughout the project. All movies and audio segments
were compressed using QuickTime 7's amazing h.264 compression.
first sub menu contains links to David's biographical
content. MovieWorks Plus provides for active weblinks,
so here you can see a link to his website and also
an email link. Each of the links in every menu appears
progressively, and always in time to the underlying
sub menu contains links to a short mission statement about
David's recording philosophy, the songs themselves,
an edited video of David working in the studio with
Elton John during the recording of "Goodbye Yellow
Brick Road", and finally a section containing press
reviews of some David's more well known albums.
is an example of an artist content page. It lists
some of Elton John's songs which David either recorded
or performed on. The user clicks on the appropriate
blue loudspeaker to hear each song instantly in high
to movies. These are just some of the movies for which
David has composed the music score. An edited video trailer
of the movies runs in the center of the screen while this
page is being viewed, and the links below take you to
video clips and more information about each movie.
is the movie content page for Educating Rita. After
the movie text information there are links to eight
movie clips which each feature some of David's music.
"To complement the look of my project I put a lot of
emphasis on visual synchronization of the graphics and text
to the music. In a sense this is an expression of what I have
learned through my movie scoring - marrying audio to visual
in as pleasing a way as possible. The Sequencer built in to
MovieWorks Plus simplifies this greatly, allowing me to slide graphic
images around to precisely match audio hits"
An example of synchronized text
summarizes his experience building his project thus:
far the biggest and longest job, at least for me was editing
the video clips. Most video editing was done in iMovie with
which I was already familiar, and the movies were exported
using QuickTime 7's h.264 compression prior to importing
into MovieWorks Plus. Assembling and structuring the project
was a very straightforward and quick process thanks to MovieWorks Plus which I also used to create all the text based content and
many of the effects. I used Photoshop for the more demanding
image editing, and Flash for the more complex visual effects
- it's simple to import anything into MovieWorks Plus so integrating
other specialist software is never a problem. I am in no
sense of the word a graphic designer or layout artist, but
it was really satisfying to be able to realize my ideas
so easily. Added to that is the fact that MovieWorks Plus is
so ridiculously simple and intuitive to use and that saved
me an enormous amount of time. Finally, when it came to
publish my project, using the MovieWorks Plus Player made it
really simple to ensure that both Mac and Windows users
would be guaranteed an identical viewing experience without
the need of anything more than the ubiquitous QuickTime."
The Bottom Line:
few months on and David tells us that he has received nothing
but enthusiastic reaction to his presentation DVD from
everyone who has viewed it. Let's hope that it brings results
guys, and just let me add that I've since found that it's
very easy to add new material and update my project - because
MovieWorks Plus links separate scenes to create a structure, each
scene can be easily edited without affecting other parts of
one long timeline, and since each scene is a mini-timeline
of separate objects, these can easily be moved, changed or
supplemented individually." David H.